Interview


See All
Sort by:
#1. Is This a Change Management Issue?
Michael Ruckman launches another conversation in the Surviving & Thriving Series with Dr. Mark Tribbitt, Professor of Strategy at the Pepperdyne, Graziadio Business School.
#2. The Current Approach to Managing Equality Clearly is Not Working!
The big picture of equality and social harmony is getting lost in the management approach. Governments and community leaders could learn from businesses on how to manage the change that is needed. Michael Ruckman and Mark Tribbitt continue their discussion on current issues with equality and implicit bias.
#3. Are The Mechanics of Government Uninspiring?
Maybe governments have it all wrong? To build a movement for equality, maybe we need an inspirational leader. Michael Ruckman and Mark Tribbitt continue their discussion on current issues with equality and implicit bias.
#4. Equality & Social Harmony Are Issues for Culture, Not Government!
Michael Ruckman and Dr. Mark Tribbitt continue their discussion on current issues with equality and building social harmony.
#5. Fear of Losing Your Life has a Powerful Effect on Behavior!
Can you trust that your environment will be fair and just? Fear that the environment will not treat you fairly can create irrational behavior. Michael Ruckman and Dr. Mark Tribbitt continue their discussion on current issues with equality and building social harmony.
#6. A Crisis is a Great Motivator for Change!
The current social unrest provides great motivation for change, but will we all settle for one small step versus the scope of change that is truly needed. Michael Ruckman and Dr. Mark Tribbitt continue their discussion on current issues with equality and building social harmony.
#7. Could a Decentralized Movement for Equality be the Solution?
With a leadership vacuum on the topic of equality, maybe the solution is a decentralized movement, using social media as a communications platform, stimulating dialogue and collaboration, and building social fabric through communities. Michael Ruckman and Dr. Mark Tribbitt wrap up their discussion on current issues with equality and building social harmony.
#1. Difficult for Banks to Think About the Customer?
Are share price forecasts holding banks back from acting in the interest of their customers? It seems that banks are having a hard time with customer-centricity, for sure. Michael Ruckman and John Berry, CEO of EFMA (European Financial & Marketing Association), have a discussion about the banking industry and customer-centric business models.
#2. Are We Asking Customers the Right Questions?
Maybe NPS does not give enough information and there are other questions that we should be asking? What customers actually think and how they feel about banks will drive behavior, for sure. Michael Ruckman and John Berry, CEO of EFMA (European Financial & Marketing Association), have a discussion about the banking industry and customer-centric business models.
#3. Are banks helping people to achieve goals?
Banks have the data, scale, and knowledge to add tremendous value in life events, but many don't use what they have. In fact, most banks are simply focused on pushing more product. Michael Ruckman and John Berry continue their discussion on the effects of Coronavirus on the banking industry and the possibility for banks to be customer-centric.
#4. Organizational Structures and KPIs May Prevent Banks from Being Customer-Centric
What is holding banks back from being customer-centric? Turns out, the problem might be with outdated organizational structures, management models, and performance measures. Michael Ruckman and John Berry continue their discussion on the effects of Coronavirus on the banking industry and the possibility for banks to be customer-centric.
#5. Stop Selling! Help Your Customers Discover Their Desire to Buy From You!
Banks continue to push product everywhere without really understanding customer needs and desired outcomes. Turns out, quality of relationships might be a better measure of loyalty than sales performance. Michael Ruckman and John Berry continue their discussion on the effects of Coronavirus on the banking industry and the possibility for banks to be customer-centric.
#6. How Will Customer Perception Help or Hurt Banks After the Crisis?
In the absence of distinct curriculum in schools and universities on how to manage finances, customers are often left to their own devices to learn appropriate financial discipline and day-to-day money management. Banks could easily fill this very visible void to add value and promote financial health. Michael Ruckman and John Berry continue their discussion on the effects of Coronavirus on the banking industry and the possibility for banks to be customer-centric.
#7. What Customers Really Want From Their Bank?
Surprisingly, customers are seeking help from banks to solve problems, realize goals, and improve their quality of life, and banks have the tools, data, and partner networks to do just that. Can banks change their thinking to fulfill this role? Michael Ruckman and John Berry continue their discussion on the effects of Coronavirus on the banking industry and the possibility for banks to be customer-centric.
#8. What Will the Banking Industry Look Like in 50 Years?
There is the grim forecast and the optimistic vision. Michael Ruckman and John Berry continue their discussion on the effects of Coronavirus on the banking industry and the possibility for banks to be customer-centric.
#9. The Secret: Find Ways to Create Value for Your Customers!
If you are not creating value for your customers, the future looks fairly grim. Banks must learn to create value for customers through life events and themed ecosystems of solutions for a life journey. Michael Ruckman and John Berry wrap up their discussion on the effects of Coronavirus on the banking industry and the possibility for banks to be customer-centric.
#1. The Future is Here – Just Not Evenly Distributed
In this new video series, Michael Ruckman and B. Joseph Pine discuss surviving and thriving in during the Coronavirus Pandemic and the long tail of effects to businesses and customer behavior to follow the current crisis. New modules will be posted every couple days for the next two weeks.
#2. Charge an Admission for Time Well Spent
Are your customers enjoying Time Well Spent? How can you build additional sources of revenue while still creating value and an engaging experience for your customers? Michael Ruckman and Joe Pine continue their discussion on the experience economy in times of crisis and the Coronavirus pandemic.
#3. Drama and Experiences are The Design of Time
How can online shopping experiences be more engaging and effective? And how can human contact be integrated into hybrid shopping experiences to enhance the overall experience and engagement for online shoppers? Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part three of this seven part series.
#4. Premium Offerings Need One to One Interactions Online
If it's worth doing a one-to-one interaction in a store, it's worth doing a one-to-one interaction online. Any brand that strives to be customer-centric will use human contact, education, support, and guidance to enhance the value of their offering. Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part four of this seven part series.
#6. A Grand Strategy for Re Formatting Shopping Centers
How do shopping centers come out of the current pandemic with a new model for managing customer relationships? Struggling for years already, shopping centers may have a colossal opportunity if they take the time to reinvent NOW! Michael Ruckman and Joe Pine continue their discussion on the effects of the Coronavirus on retailers and experience stagers in part six of this seven part series.
#7. Refresh Your Places, Renew Your Offering, Develop New Capabilities
What should be done to be ready for the future? Refresh, Renew, and Develop - three principles discussed in this final module while Michael Ruckman and Joe Pine wrap up their discussion on the effects of the Coronavirus on retailers and experience stagers in final part of this series.
Surviving & Thriving with Game Theory & Education
Michael Ruckman and Dr. MIkhail Myagkov discuss the effects of Coronavirus on our behavior, how game theory can be used for engagement and influencing behavior.
#1. Time For A Second Wave? If Not, Why Are We All Wearing Masks?
Will mass protests in the US bring a second wave of Coronavirus Infections? Michael Ruckman and Stuart Lawson discuss the elements of a good crisis along with some of the interesting things happening as a result of Coronavirus.
#2. How the Ripple Effect of this Crisis is Wreaking Havoc for All of Us!
Understanding the dynamics of a crisis? It seems most governments understand the effect on economies and businesses. Michael Ruckman and Stuart Lawson discuss the ripple effect of Coronavirus that can be felt across the planet.
#3. You Can’t Afford to be a Bad Leader in Times of Crisis
When is it okay to be a bad leader? Turns out, you can survive as a bad leader when times are good, but to make it through a tough crisis, great leaders always have an advantage. Michael Ruckman and Stuart Lawson continue their discussion on crisis management and leadership in times of Coronavirus.
#4. What happens to Strategy, Corporate Travel & Business Meetings After the Pandemic?
Head office is asking for your five year strategic plan, road map, and financial model? Maybe now is not the time! Michael Ruckman and Stuart Lawson continue their discussion on the effects of Coronavirus on businesses.
#5. What Style of Leadership is Appropriate for Different Situations?
Can you suffer from the leadership style you choose? Great leaders can adjust their style to meet the needs of the situation if they are given the chance. Michael Ruckman and Stuart Lawson continue their discussion on the effects and opportunities created by the current Coronavirus crisis.
#6. How Can We Trust that People are Working if We Can’t See Them?
Can productivity actually increase with remote work approaches? Actually, most people seem to be more productive since the lock down. Michael Ruckman and Stuart Lawson continue their discussion on the effects of Coronavirus on business along with some thoughts on leadership.
#7. Great Leaders Have Both Authenticity & Integrity
Skills are learned and character is chosen, but great leaders have both authenticity and integrity for sure. Michael Ruckman and Stuart Lawson continue their discussion on the effects of Coronavirus on business along with some thoughts on leadership.
#1. Are Banks in Russia Behaving in a More Human Way During the Coronavirus Crisis?
With the large share of government banks, the response has been quick and largely in favor of fair and reasonable approaches to help customers in this time of crisis. Michael Ruckman and Alexey Marey discuss the Coronavirus Crisis in Russia and how Banks are responding.
#2. Is Financial Literacy Good for Banks?
Is it good for banks to teach customers how to manage their finances? Turns out it is! Michael Ruckman and Alexey Marey continue their discussion on the Coronavirus Crisis in Russia and how Banks are responding.
#3. Where Do People Get Financial Education?
Seems that banks might be a good vehicle for spreading financial literacy. At least the initial results seem to be beneficial both for customers and banks. Michael Ruckman and Alexey Marey continue their discussion on the Coronavirus Crisis in Russia and how Banks are responding.
#4. Could a Crisis be Good for Customer-Centricity?
It sometimes takes a crisis to break away from the old model and see the new model. This crisis may actually help banks to become more customer-centric. Michael Ruckman and Alexey Marey continue their discussion on the Coronavirus Crisis in Russia and how Banks are responding.
#5. Is Organizational Culture is Important for Quality of Relationships?
Examples of relationship-centricity are everywhere, but there is still a lot of room for development. Corporate culture becomes more and more important for companies. Michael Ruckman and Alexey Marey continue their discussion on the Coronavirus Crisis in Russia and how Banks are responding.
#6. Could Everyone Stay Remote? Probably Not!
Seems that neither 100% remote nor 100% office are acceptable in the new normal brought about by the pandemic. Most likely, various forms of hybrid work models will arise over the next year. Michael Ruckman and Alexey Marey finish up their discussion on the Coronavirus Crisis in Russia and how Banks are responding.
Surviving & Thriving in a Post-Coronavirus World (Module 1 of 14)
Before the lockdown, Marcus Guest and Michael Ruckman managed to film a discussion about the effects of Coronavirus, and how businesses should react. We will post in 14 separate clips over the next weeks. Please let us know your thoughts and feel free to send questions and comments.
Russia in a Time of Сrisis (Module 2 of 14)
Why hasn’t Russia become more powerful from the commercial perspective? What is the power of this country? People are extremely well educated and resourceful here. How do they behave in crisis situation? Michael Ruckman and Marcus Guest share their ideas with public.
Mission-Command in the New Normal (Module 3 of 14)
Michael Ruckman and Marcus Guest discuss of the idea of Mission - Command. Set a direction for your organization over the next couple of weeks and make sure everyone understands their role. That gives everyone something to focus on, and the Leader then has time to focus on the next steps after that.
Authority & Control (Module 4 of 14)
Michael Ruckman and Marcus Guest continue their discussion about the current changes. So, what should a leader actually do? Create the mission. Then, cross the river by feeling the stones. One step at a time as the horizon becomes more clear. Trying to build bridges while the other side is not visible will only lead to more frustration.
Leadership Imperatives & a New Cultural Model (Module 5 of 14)
Is fear driving the behavior of your team? Are businesses sacrificing people to save profitability? Where are the good leaders, and how should they guide their teams in times of crisis? Michael and Marcus continue the discussion. Please share, leave comments, ask questions, etc.
A Shift in Mentalities & Business Model (Module 6 of 14)
Is Amazon truly customer-obsessed? Or, are they just pushing more products to their customers without understanding what customers are actually trying to achieve? What should retailers be doing differently if they want to be truly customer-centric. Michael and Marcus discuss.
Forward or Backward in a time of uncertainly (Module 7 of 14)
What should businesses do (and not do) in times of uncertainty, and how should they embrace the changes to their business models as a result of this pandemic? Why is a "bias for the new" so important coming out of this crisis, and what are the reasons many agile transitions have failed? Michael Ruckman and Marcus Guest continue their discussion on the effects of the pandemic on business.
Effectiveness Over Efficiency (Module 8 of 14)
Are you focusing on the right things in this crisis? William Demming, on coming out of a crisis, said, "Better to do the right things badly than to do the wrong things well." If you do the right things poorly, you can always get better. But if you are doing the wrong things, you may completely miss the the opportunity to create value for clients in the post crisis reality.
A Grand Strategy for Surviving and Thriving (Module 9 of 14)
What about strategy in a time of crisis? Is it even possible to have a strategy, or should we just focus on the next step? Michael Ruckman and Marcus Guest continue their discussion on the effects of Coronavirus on business and leadership.
Authority and Leadership (Module 10 of 14)
Does authority make a great leader? Absolutely not ! Great leaders are those that are able to inspire and engage people in a particular movement and then guide them to the goal as needed. Michael Ruckman and Marcus Guest continue their discussion on the effects of Coronavirus on business.
Engaging people – lessons from gamification (Module 11 of 14)
Are you using game theory to keep your team engaged? How are people motivated while working remotely and what is the effect of game dynamics and game theory in the workplace? Michael Ruckman and Marcus Guest touch on new topics in this module.
Creating value by becoming a relationship centre organization (Module 12 of 14)
Do your customers value the relationship with your organization? Are you creating value for your customers? Michael Ruckman and Marcus Guest discuss the difference between responding to customer needs and creating value for customers. Turns out, creating value and building mutually beneficial relationships may be the key to long-term success.
Focus on what matters (Module 13 of 14 )
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Closing (Module 14 of 14)
Are you focusing on what really matters? Surviving and thriving require different focus and different techniques. Michael Ruckman and Marcus Guest wrap up their discussion on the effects of the Coronavirus on business. See the full playlist if you haven't already!
Customer-Centricity in B2B Businesses
Excerpts from a recent interview - Michael Ruckman discusses how B2B business must change to become customer-centric and how CJM and Segmentation can be applied in a B2B setting.
How Business Models in Russia are Changing
In this interview, Michael Ruckman discusses some of the major changes to business models in Russia, including the importance of subscriptions as a relationship-based business model.
Interview for Mediametrics
Senteo Founder and Pesident Michael Ruckman talks about his experiences of working and running a business in Russia, and offers insights into the specifics of the Russian market.